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When Advertising Gets Personal, You Don't Get Up Close

Internet dating can be thrilling. Placing a personal ad to meet people online carries an element of risk. And why not? Real-life dating has its share of chills and disasters. If you're new to internet dating, it may be frustrating that you can't initially measure your prospects by how they speak or by their body language. Still, there's no reason why you can't have a lot of fun dating online.

Finding an ideal match in cyberspace is not entirely unlike the search in real-time dating: the people you meet online always put their best face forward, from posting alluring photos to enticing their would-be dates with delicious noodles of prose. Until you're ready to meet someone in the flesh, respond to all the intriguing personal ads that fit your profile. This is the first step in thinning out the pack.

Finding "Mister Right-Click"

As with any kind of dating, trust your intuitive ability to detect red flags. While you can't expect your prospective internet dates to do the same, it will be a benefit to you if you post a recent photo and keep your profile succinct and friendly. Online dating is a fast-twitch-muscle activity. If you don't feel right about the message you receive, hit the delete key and move on.

When you receive a positive response, it's routine to exchange three or four emails to test the waters. Women should use the dating site email address for exchanges until they decide to move to the telephone or meet for a date. If the live meeting is disappointing, take heart. You haven't invested much financially or emotionally. Success takes persistence.

About the Author

Gabby Hyman has created online strategies and written content for Fortune 500 companies including eToys, GoTo.com, Siebel Systems, Microsoft Encarta, Avaya, and Nissan UK.

This article first appeared on SHG Resources on .

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