By Kevin Donlin
How to Write an Unsolicited Cover
Here's a question I hear frequently. "I want to work for a
company that is not advertising any openings on the Internet or in
the newspapers, but I can't figure out how to write my cover
letter. Any suggestions?"
The good news is that you don't have to wait for a job opening to
apply to a company that interests you. In fact, simply identifying
a target company puts you ahead of most job seekers, who know only
that they want a job ... and not much else.
Use this to your advantage.
Start by defining what you want to do for your desired company.
What department do you want to work in? Sales? Information Systems?
Next, find out the name of the person you'd be working for. You can
look through the company's Web site for organizational charts,
often found under "About Us" or a similar link. Or, just pick up
the phone and call to get that manager's name.
Once you have the name of your potential boss, it's time to write
your cover letter.
The more customized and specific your cover letter is, the better.
So, try to research this firm to ferret out as much as possible
about their problems and opportunities
When writing, be sure to include the contact person's name and
mailing address at the top. If you have a potential answer to a
problem the company faces, try to start your letter with that
To get you started, here's an example cover letter for the position
of Customer Service Manager, sent unsolicited to a targeted
employer. It's from my e-book, "Guaranteed Cover Letters," which is
Dear Mr. Jenkins,
How often have breakdowns in your customer service resulted in lost
business and costly headaches?
I can help you.
I've been following your firm, ACE Electronics, for some time. As
you will see from my enclosed resume, I know how to manage teams of
customer service reps for maximum productivity.
My experience has shown me how to train and motivate staff to
identify and meet the needs of even the most demanding customers.
This will greatly increase loyalty among your XE-400 customers in
particular, given the fact that your competitor, Dynamic Systems,
has recently introduced a lower-priced, similar product.
Because you will undoubtedly need expertise of this kind, I hope
you will be able to take my call next Tuesday at 10:00 to discuss
your needs and how I might benefit ACE Electronics.
John Q. Public
Print your cover letters on plain white typing paper. Sign at the
bottom, neatly. That's it.
Best of luck to you!